Have you ever paid full price for something, only to see it heavily discounted a few days later? It happens all the time in the UAE, where Black Friday sales, Dubai Shopping Festival deals, and Ramadan sales bring massive price drops via high discount in UAE on everything from luxury fashion to the latest gadgets. But if you’re not keeping track, you’ll either overpay or miss out entirely.
That’s where this guide comes in. I’ve mapped out every major sale in the UAE, from White Friday discounts to end-of-season sales, so you know exactly when to shop for the best deals. Whether you’re looking for Amazon Eid Sale promotions or wondering when is Black Friday sale in Dubai, this is your ultimate cheat sheet to saving big all year round.
Key Takeaways
| Sale Event | Dates | Duration | Categories Covered |
| Dubai Shopping Festival (DSF) | Dec 6, 2024 – Jan 12, 2025 | 38 days | Fashion, Electronics, Luxury, Travel, Home Décor |
| Ramadan Sales | Mar 1 – Mar 30, 2025 | 30 days | Fashion, Perfumes, Home Décor, Grocery |
| Eid Al Fitr Sales | Mar 30 – Apr 3, 2025 | 5 days | Festive Clothing, Jewelry, Electronics |
| Dubai Summer Surprises (DSS) | June 27 – Aug 31, 2025 | 2 months | Fashion, Electronics, Travel Deals |
| Back-to-School Sales | Aug 4 – Aug 28, 2025 | 24 days | School Supplies, Laptops, Apparel |
| Gitex Shopper | Oct 16 – Oct 20, 2025 | 5 days | Laptops, Smartphones, Gaming Consoles |
| White Friday Sale | Nov 22 – Nov 29, 2025 | 8 days | Electronics, Fashion, Home Essentials |
| 12-Hour Mega Sale | Dec 26, 2025 | 12 hours | Fashion, Beauty, Electronics, Homeware |
| End-of-Year & New Year Sales | Dec 2025 – Jan 2026 | 1+ month | Fashion, Electronics, Home Appliances |
Dubai Shopping Festival (DSF) 2025
- Dates: December 6, 2024 – January 12, 2025
- Duration: 38 days
Dubai Shopping Festival (DSF) is the UAE’s biggest retail and entertainment event, offering massive discounts, luxury shopping, and exclusive promotions. It attracts millions of shoppers from around the world to gain advantage on both online and offline shopping.
Why DSF is the Biggest Sale in the UAE
- Massive Discounts – Up to 90% off on fashion, electronics, luxury goods, and more.
- Exclusive Shopping Offers – Special promotions are available only during DSF.
- Entertainment & Events – Fireworks, live concerts, cultural performances, and drone shows.
- Raffle Draws – Opportunities to win gold, cash prizes, and luxury cars.
- Citywide Sales – Retail stores, shopping malls, and online platforms participate in DSF.
Top Discounted Categories
Dubai Shopping Festival offers discounts across a wide range of products. Some of the most popular categories include:
- Fashion & Apparel – High-end brands, casual wear, and sportswear.
- Electronics & Gadgets – Laptops, smartphones, gaming consoles, and accessories.
- Beauty & Fragrances – Luxury perfumes, skincare, and makeup brands.
- Gold & Jewelry – Discounts on gold, diamonds, and luxury jewelry.
- Home Décor & Furniture – Special DSF promotions at top home furnishing stores.
- Travel & Hospitality – Discounted hotel stays, flight deals, and travel packages.
Best Places to Shop During DSF 2025
Shopping Malls & Retail Stores
- Dubai Mall – The largest mall in the UAE, featuring brands like Gucci, Chanel, Adidas, and Apple.
- Mall of the Emirates – Known for electronics, fashion, and home décor deals.
- City Centre Malls (Deira, Mirdif, Me’aisem, Al Shindagha) – Mid-range shopping with affordable fashion and lifestyle stores.
- Ibn Battuta Mall – Features fashion, furniture, and international brands.
- Dubai Festival City Mall – Popular for beauty, home décor, and kid’s shopping.
Also Read: 9 Best Luxury Perfumes Every Arab Should Own in 2025
Ramadan Sales 2025
- Dates: March 1 – March 30, 2025
- Duration: 30 days
Ramadan is one of the most significant shopping seasons in the UAE, driven by family shopping, festive gifting, and home essentials. Retailers across the country launch exclusive Ramadan deals, offering discounts on fashion, electronics, perfumes, home décor, and grocery items. With fasting hours and evening festivities, shopping habits shift, leading to night markets and late-night sales in major malls and online stores.
Why Ramadan Sales Are Unique
- Family-Centric Shopping – Families prepare for Eid celebrations, driving demand for clothing, home décor, and gifts.
- Exclusive Ramadan Collections – Brands launch special edition clothing lines, fragrances, and home accessories.
- Late-Night Shopping – Malls extend their hours to accommodate iftar and suhoor schedules.
- Grocery and Food Deals – Discounts on dates, nuts, beverages, and cooking essentials for iftar and suhoor.
- Charity and Community Initiatives – Many retailers offer donation-based discounts to encourage charitable giving.
Best Categories for Discounts
Ramadan Sales provide discounts across multiple categories.
- Fashion and Apparel – Special Eid collections, modest wear, and festive outfits.
- Electronics and Gadgets – Discounts on smartphones, laptops, and home appliances.
- Beauty and Fragrances – High-end perfumes, skincare, and cosmetics.
- Home Décor and Furniture – Dining sets, home accessories, and decorative lighting.
- Grocery and Essentials – Discounts on Ramadan-specific food items and beverages.
- Gold and Jewelry – Special offers on gold, diamond, and silver jewelry.
Retailers Offering the Best Deals
Malls and Hypermarkets
- Carrefour UAE – Discounts on grocery essentials, electronics, and homeware.
- Lulu Hypermarket – Special Ramadan offers on dates, beverages, and cooking essentials.
- Dubai Mall – Exclusive discounts on luxury fashion, jewelry, and beauty brands.
- Mall of the Emirates – Offers on home décor, electronics, and Ramadan collections.
- City Centre Malls (Deira, Mirdif, Me’aisem, Al Shindagha) – Discounts across multiple categories.
Online Platforms and Coupon Providers
Qyubic offers exclusive Ramadan discount codes on:
- Electronics and Gadgets – Huawei, Noon, ACE
- Fashion and Beauty – Temu, Sun & Sand Sports, Ferns N Petals
- Home and Grocery – Carrefour, Lulu, Danube Home
Eid Al Fitr Sales 2025
- Dates: March 30 – April 3, 2025
- Duration: 5 days
Eid Al Fitr is a major shopping period in the UAE, marking the end of Ramadan with big discounts on fashion, home décor, beauty, and travel. This short but impactful sale attracts thousands of shoppers looking to buy festive outfits, perfumes, jewelry, and gifts for loved ones. Many brands offer limited-time Eid collections, and travel agencies provide discounted holiday packages for post-Ramadan vacations.
Best Time for Festival Shopping
- Festive Clothing Discounts – Eid is a time for new clothes, and retailers offer special occasion wear at reduced prices.
- Luxury and Gold Jewelry Sales – Many jewelry brands launch Eid-exclusive collections with attractive discounts.
- Beauty and Perfume Offers – High-end perfume brands provide limited-edition Ramadan and Eid fragrances.
- Home and Kitchen Essentials – Discounts on home décor, dinnerware, and household items for Eid gatherings.
- Travel and Staycation Packages – Airlines and hotels offer Eid vacation deals for local and international destinations.
Top Brands with Offers
Malls and Retail Stores
- Dubai Mall, Mall of the Emirates, Ibn Battuta Mall – Discounts in UAE on luxury fashion, jewelry, and fragrances.
- Centrepoint, Splash, Max Fashion – Festive collections at affordable prices.
- Home Centre, Pan Emirates, IKEA – Savings on home décor and furniture.
- Sephora, MAC, Arabian Oud – Offers on beauty products and perfumes.
Online Shopping and Coupon Deals
Qyubic provides exclusive Eid Al Fitr discount codes for:
- Fashion and Accessories – Namshi, Ounass, Centrepoint
- Beauty and Fragrances – Sephora, Arabian Oud, Ajmal Perfumes
Dubai Summer Surprises (DSS) 2025
- Dates: June – August 2025
- Duration: 3 months
Dubai Summer Surprises (DSS) is a three-month-long shopping festival that offers some of the best mid-year sales in the UAE. Shoppers can enjoy huge discounts in UAE on fashion, electronics, and home appliances.
Why DSS Is a Must-Shop Event
- Extended Summer Sales – Discounts run for three months,and it is ideal for planned purchases.
- Designer Fashion Deals – Luxury brands and high-street retailers offer massive price reductions.
- Home and Electronics Savings – Best time to buy appliances, furniture, and tech gadgets.
- Family Entertainment Offers – Discounts on theme parks, restaurants, and hotels.
- End-of-Season Clearance – Many retailers launch clearance sales before new collections arrive.
Best Categories for Savings
DSS covers a wide range of products, and is considered as one of the best shopping periods in the UAE.
- Luxury and Designer Fashion – Discounts at high-end brands and designer boutiques.
- Home Appliances and Furniture – Offers on kitchenware, electronics, and home décor.
- Travel and Staycation Deals – Special hotel, flight, and local attractions discounts.
- Kids and Back-to-School Shopping – Early school shopping discounts on uniforms, bags, and accessories.
How to Save More with Qyubic
Qyubic offers exclusive DSS discount coupons for:
- Fashion and Footwear – Discounts on brands like Adidas, Nike, and Mango.
- Home and Electronics – Offers on Noon, ACE, and Danube Home.
Back-to-School Sales 2025
- Dates: August 4 – August 28, 2025
- Duration: 24 days
As the new academic year approaches, the Back-to-School Sales 2025 in Dubai provides some of the best discounts in UAE on school supplies, electronics, and fashion. Parents and students can take advantage of major price reductions on laptops, tablets, backpacks, and stationery. Many retailers offer bundle deals, cashback offers, and exclusive coupons to buy essential school items at lower prices.
Top Discounted Items
- Laptops and Tablets – Essential for students, with brands like Apple, HP, Lenovo, and Samsung offering discounts.
- Backpacks and Accessories – Special offers on school bags, lunch boxes, and water bottles.
- Clothing and Footwear – Discounts on school uniforms, shoes, and sportswear.
- Stationery and Books – Deals on notebooks, pens, art supplies, and calculators.
- Smartwatches and Wearables – Offers on fitness trackers and smart gadgets for students.
Best Retailers Offering Discounts
Malls and Hypermarkets
- Carrefour, Lulu Hypermarket, Union Coop – Best for budget-friendly school supplies and uniforms.
- Dubai Mall, Mall of the Emirates, Ibn Battuta Mall – Offers on premium brands and electronics.
- Jarir Bookstore, Virgin Megastore – Discounts on educational books and gadgets.
Online Shopping and Coupon Deals
Qyubic provides exclusive Back-to-School discount coupons for:
- Electronics and Gadgets – HP, Dell, Microsoft Surface
- Fashion and Accessories – Namshi, Ounass, Centrepoint
- Stationery and Books – Noon, Amazon UAE, Jarir Bookstore
Gitex Shopper 2025
- Dates: October 16 – October 20, 2025
- Duration: 5 days
Gitex Shopper 2025 is Dubai’s biggest tech and electronics shopping event, offering massive discounts on laptops, smartphones, gaming consoles, and smart home devices. It is a must-visit for tech lovers, gamers, and professionals looking for the latest gadgets at the lowest prices. Many retailers offer exclusive trade-in deals, bundle offers, and free accessories with purchases.
Why Gitex Is the Best for Tech Lovers
- Exclusive Tech Discounts – Up to 50% off on leading brands like Apple, Samsung, HP, Sony, and Lenovo.
- Gaming and Entertainment Deals – Discounts on PlayStation, Xbox, VR headsets, and gaming PCs.
- Smart Home and AI Gadgets – Offers on smartwatches, Alexa, Google Nest, and security systems.
- Trade-In Programs – Exchange old devices for discounts on new gadgets.
- Bank and Credit Card Offers – Additional cashback and no-interest EMI plans.
Best Products to Buy
- Laptops and Ultrabooks – Best time get discounts in UAE to buy MacBook, Dell XPS, HP Spectre, and Lenovo ThinkPad.
- Smartphones and Tablets – Discounts on iPhones, Samsung Galaxy, iPads, and Microsoft Surface.
- Gaming Consoles and Accessories – Offers on PlayStation 5, Xbox Series X, gaming keyboards, and VR headsets.
- Wearable Tech and Audio Devices – Deals on AirPods, Bose headphones, Fitbit, and Garmin smartwatches.
Extra Savings via Qyubic
Qyubic offers exclusive Gitex Shopper discount coupons for:
- Laptops and PCs – Lenovo, HP, Dell, Microsoft Surface
- Smartphones and Tablets – Apple, Samsung, Huawei
- Gaming and Accessories – PlayStation, Xbox, Logitech, Razer
White Friday Sale 2025
- Dates: November 22 – November 29, 2025
- Duration: 8 days
White Friday Sale 2025 is the biggest online shopping event in the UAE, offering massive discounts in UAE across major e-commerce platforms and retail stores. White Friday is the Middle Eastern version of Black Friday, originally introduced in 2014 by online retailers to create a shopping phenomenon tailored to regional preferences. Discounts of up to 80% will be available across a wide range of categorie.
Why White Friday is the Biggest Online Shopping Event in the UAE
- Massive Discounts Across All Categories – Electronics, fashion, home décor, and travel packages will see markdowns of up to 80%.
- Exclusive Online Offers – E-commerce giants like Amazon UAE and Noon will roll out time-sensitive flash sales and early access deals.
- Bank and Credit Card Promotions – Leading banks will provide cashback and zero-interest installment plans for major purchases.
- Limited-Time Flash Sales – Daily and hourly deals on laptops, smartphones, luxury brands, and appliances.
- Early Access for Premium Members – Platforms like Amazon Prime and Noon VIP will offer additional savings and priority access to deals.
Best Shopping Categories for White Friday 2025
- Electronics and Gadgets – Laptops, smartphones, tablets, and gaming consoles at the lowest prices of the year.
- Fashion and Footwear – Discounts on Nike, Adidas, Zara, H&M, and high-end designer brands.
- Home and Kitchen Appliances – Offers on vacuum cleaners, air fryers, coffee machines, and refrigerators.
- Beauty and Skincare – Perfumes, skincare products, and cosmetics from brands like Sephora, MAC, and Huda Beauty.
- Travel and Holiday Packages – Discounts on hotels, flights, and staycations for the New Year holiday season.
How to Maximize Savings with Qyubic Coupons
Qyubic offers exclusive White Friday promo codes for additional savings on:
- Amazon UAE and Noon – Extra discount codes on top of White Friday deals.
- Fashion and Beauty – Additional savings on Ounass, Namshi, and Centrepoint.
12-Hour Mega Sale 2025
- Date: December 26, 2025
- Duration: 12 hours
Dubai’s 12-Hour Mega Sale is the biggest flash sale of the year, offering discounts of up to 90% in Dubai’s leading malls. This event is a part of the Dubai Shopping Festival (DSF) and takes place for one day only, which makes it a highly competitive shopping event.
Which Malls Participate?
- Dubai Mall – The largest shopping mall in Dubai with discounts on fashion, electronics, and luxury brands.
- Mall of the Emirates – Offers exclusive deals on designer brands, home décor, and tech gadgets.
- City Centre Malls (Deira, Mirdif, Me’aisem, Al Shindagha) – Discounts across a wide range of mid-range and premium brands.
- Ibn Battuta Mall – Deals on sportswear, home décor, and high-street fashion.
Best Items to Buy During the 12-Hour Mega Sale
- Luxury and Designer Fashion – High-end brands offer exclusive clearance sales.
- Beauty and Perfume Deals – Special prices on perfumes, cosmetics, and skincare.
- Home and Kitchen Appliances – Discounts on coffee machines, vacuum cleaners, and smart home devices.
End-of-Year & New Year Sales 2025
- Dates: December 2025 – January 2026
- Duration: 1+ month
The End-of-Year and New Year Sales in Dubai mark the final shopping event of the year, offering massive clearance discounts in UAE across malls and online retailers. As businesses prepare for new inventory, this period sees some of the best deals on fashion, electronics, and home essentials.
Why It’s the Best Sale Before 2026
- Clearance Discounts on Fashion and Luxury Brands – Many brands offer up to 80% off to clear stock before the new season.
- Tech and Electronics Year-End Sales – Great time to buy TVs, laptops, and home entertainment systems.
- Home and Furniture Discounts – Retailers offer special promotions on furniture and décor.
- New Year Travel Deals – Airlines and hotels provide holiday packages and staycation discounts.
Best Brands & Stores for Discounts
Malls and Retail Stores
- Dubai Mall and Mall of the Emirates – High-end fashion and electronics clearance sales.
- Home Centre, IKEA, Pan Emirates – Discounts on home furnishings and décor.
Online Shopping and Coupons
Qyubic provides extra New Year promo codes for:
- Electronics and Gadgets – Deals on Amazon UAE and Noon.
- Fashion and Beauty – Offers on Namshi, Ounass, and Centrepoint.
Month-Wise UAE Shopping Sales Calendar 2025
| Month | Sale Event |
| January | Dubai Shopping Festival (Continues) |
| February | No Major Sale Event |
| March | Ramadan Sales |
| April | Eid Al Fitr Sales |
| May | The Great Online Sale |
| June | Dubai Summer Surprises (Begins) |
| July | Dubai Summer Surprises (Continues) |
| August | Back-to-School Sales, DSS Final Sale |
| September | No Major Sale Event |
| October | Gitex Shopper, Dubai Home Festival, Festival of Lights (Diwali) |
| November | White Friday Sale, 3-Day Super Sale |
| December | 12-Hour Mega Sale, End-of-Year & New Year Sales, UAE National Day Sale |
Conclusion
Every year, people miss out on huge savings simply because they don’t know when the best sales are happening. From the Dubai Shopping Festival to the Black Friday sale in Dubai, 2025 is packed with opportunities to grab big discounts in UAE on fashion, electronics, home essentials, and more.
The key to saving smart is planning ahead. Keep track of Ramadan sales in Dubai, White Friday deals, and end-of-season sales. Check Qyubic for exclusive discount codes, and make sure you’re shopping at the right time to get the best prices possible. Happy shopping!
